Economeg ymddygiadol

Mae economeg ymddygiadol yn adeiladu ar economeg draddodiadol sydd yn credu bod bodau dynol yn dod i benderfyniad rhesymegol sydd o fudd iddynt wrth bwyso a mesur gwybodaeth. Mae economeg ymddygiadol yn adnabod ffactorau cymdeithasol, seicolegol, amgylcheddol a chyd-destunol sydd yn dylanwadu ar ymddygiad pobl.^[1]^[2]

Er mwyn adnabod ffiniau cyd-destun a mathau o ymddygiadau penodol. Gwahaniaethir rhwng damcaniaethau o newid—sydd yn egluro newid mewn ymddygiad, â modelau o ymddygiad—sydd yn egluro’r ffactorau seicolegol i egluro neu ragdybio ymddygiad penodol.^[3]^[4]

↑ "A Behavioral Framework for Securities Risk". ssrn.com. SSRN 2040946. Missing or empty |url= (help)
↑ Chavali, K., & Mohanraj, M. P. (2016). Impact of Demographic variables and Risk Tolerance on Investment Decisions-An Empirical Analysis. International Journal of Economics and Financial Issues, 6(1).
↑ "Search of behavioural economics". in Palgrave
↑ Minton, Elizabeth A.; Kahle, Lynn R. (1 Rhagfyr 2013). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. Business Expert Press. ISBN 978-1-60649-704-3.

[ssrn.com-1] "A Behavioral Framework for Securities Risk". ssrn.com. SSRN 2040946. Missing or empty |url= (help)

[2] Chavali, K., & Mohanraj, M. P. (2016). Impact of Demographic variables and Risk Tolerance on Investment Decisions-An Empirical Analysis. International Journal of Economics and Financial Issues, 6(1).

[3] "Search of behavioural economics". in Palgrave

[MintonKahle2013-4] Minton, Elizabeth A.; Kahle, Lynn R. (1 Rhagfyr 2013). Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments. Business Expert Press. ISBN 978-1-60649-704-3.

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